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Privacy Policy

Last updated: August 2026

1. Introduction

This Privacy Policy explains how Get Reputation ("get-reputation.com", "we", "us", or "our") collects, uses, shares, and protects personal data when you use our website and AI visibility report services (the "Service"). We are established in the European Union and process personal data in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679, "GDPR") and other applicable data protection law.

By using the Service, you acknowledge the practices described in this policy. If you do not agree with them, please do not use the Service.

2. Who Is Responsible for Your Data (Data Controller)

The data controller responsible for your personal data is:

  • Get Reputation
  • Romania
  • Email: support@get-reputation.com

For all privacy-related questions, requests, or complaints, please contact us at the email address above. We do not currently meet the GDPR threshold that requires appointing a formal Data Protection Officer (DPO); privacy inquiries are handled directly by us at the contact above.

3. Information We Collect

We collect the minimum personal data required to run the Service.

a) Information You Provide Directly

  • Business Information: The name of the business and the website URL you submit for a visibility check.
  • Email Address: Used as your unique identifier to deliver reports, manage billing, and provide support. We leave it to you whether you use a business or personal email address — if you use a personal address, we treat it as personal data under GDPR.
  • Any Custom Questions or Notes you submit through the form to tailor your report.

b) Information Collected Automatically

We do not use cookies, Google Analytics, advertising pixels, or any similar tracking technology on our website. Our hosting and security infrastructure does, however, automatically log limited technical data for every visitor — such as IP address, browser type, and access timestamps — purely for security, abuse prevention, and to keep the site running reliably. This is standard server-log activity, not tracking or profiling, and is processed on the basis of our legitimate interest in keeping the Service secure.

c) Payment Information

We do not collect or store full payment card details. All payments are processed securely by Stripe, Inc. We only retain a Stripe customer/reference ID linked to your email, used to manage billing and verify your subscription or purchase status.

4. Legal Basis for Processing

Under GDPR, we rely on the following legal bases, depending on the purpose:

  • Performance of a contract (Art. 6(1)(b)): generating and delivering your report, processing payment, and providing customer support.
  • Legitimate interests (Art. 6(1)(f)): securing our website and preventing fraud or abuse; improving our report quality using aggregated, anonymized data that cannot identify you or the business checked.
  • Consent (Art. 6(1)(a)): sending marketing or promotional emails, where applicable. You may withdraw this consent at any time (see Section 10).

5. How We Use Your Data

  • To run the AI visibility checkup you request.
  • To generate and deliver your free, one-time, or subscription report.
  • To process payments and manage your subscription or purchase.
  • To send transactional emails: receipts, delivery confirmations, billing portal links, and service updates.
  • To respond to support requests you send us.
  • To improve our prompts, models, and report quality, using data that has been aggregated and anonymized so it can no longer be linked back to you or the business checked.
  • With your consent, to send you marketing communications (see Section 10).

We do not use your data for automated decisions that produce legal or similarly significant effects about you (see Section 13), and we do not sell your personal data.

6. How Long We Keep Your Data

We keep personal data only as long as necessary for the purpose it was collected for, based on which plan you use:

  • Free Checkup, No Purchase: If you request a free report and do not purchase a one-time report or subscription, we delete your email address, business information, and generated report from our systems within 7 days of submission (at the end of the week it was created).
  • One-Time Paid Report: If you purchase a one-time, in-depth report, we use your data to run the checkup and generate the full report, then retain your email address, business information, and the report for 7 days from the date of your purchase, after which they are automatically deleted.
  • Membership / Subscription: If you hold an active subscription, we retain your email address, business information, and reports for as long as your subscription is active. If you cancel, we delete this data within 30 days of cancellation, unless you ask us to delete it sooner.

Manual Deletion: Regardless of plan, you may request immediate, permanent deletion of your data at any time by emailing support@get-reputation.com. We will action deletion requests without undue delay, and in any event within 30 days.

We may retain limited data beyond these periods where required to comply with a legal obligation (for example, financial records needed for tax or accounting purposes), resolve disputes, or enforce our agreements — in which case we retain only what is necessary and for no longer than required by law.

7. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We share data only with trusted service providers (processors) who help us operate the Service, under contracts that require them to protect your data:

  • AI Providers (via OpenRouter): We send the business name, website URL, and any custom questions you provide to third-party LLM providers (e.g., OpenAI, Anthropic) via the OpenRouter API, solely to generate your report. We do not send your email address to these providers.
  • Stripe, Inc.: for secure payment processing and subscription management.
  • Airtable / n8n: for backend workflow automation and database storage of your submitted data and reports.

We may also disclose data where required by law, to protect our rights, or in connection with a merger, acquisition, or sale of assets — in which case we will notify affected users where legally required to do so.

8. International Data Transfers

Some of our service providers (including Stripe, OpenAI, and Anthropic) are based outside the European Economic Area, primarily in the United States. Where we transfer personal data outside the EEA, we rely on recognized safeguards such as the provider's certification under the EU-U.S. Data Privacy Framework, or European Commission-approved Standard Contractual Clauses (SCCs), to ensure your data continues to receive a level of protection equivalent to that guaranteed within the EEA.

9. Cookies and Tracking Technologies

We do not currently use cookies, analytics tools, or advertising trackers on this website. Our server may use strictly necessary, session-based technical mechanisms required simply to operate the site, which do not track you across sessions or other websites. If this changes in the future (for example, if we add analytics), we will update this policy and request your consent through a cookie banner where required by law before any non-essential cookies are set.

10. Marketing Communications

We may, from time to time, send optional marketing emails — for example, tips on improving your AI visibility or promotional offers. We only do this with your prior, explicit consent (for example, via an opt-in checkbox at signup). You can withdraw this consent at any time by clicking "unsubscribe" in any marketing email, or by emailing support@get-reputation.com. Withdrawing consent will not affect transactional emails necessary to deliver a report you have purchased or maintain your subscription.

11. Data Security

We use reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including restricted access to our systems, encrypted connections (HTTPS), and reliance on reputable providers (Stripe, Airtable, n8n) who maintain their own security standards. No method of transmission or storage is completely secure, but we work to protect your data using industry-standard practices.

12. Your Rights Under GDPR

If you are located in the EEA, UK, or another jurisdiction with similar protections, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your data ("right to be forgotten"), subject to certain legal exceptions.
  • Restrict how we process your data in certain circumstances.
  • Data portability — receive your data in a structured, commonly used, machine-readable format.
  • Object to processing based on legitimate interests, including for direct marketing.
  • Withdraw consent at any time, where processing is based on consent, without affecting the lawfulness of prior processing.
  • Lodge a complaint with your local data protection supervisory authority, or with the authority in the country where we are established, if you believe we have not handled your data lawfully.

To exercise any of these rights, email support@get-reputation.com. We will respond within 30 days, and may need to verify your identity before actioning certain requests.

13. Automated Decision-Making

Our AI-generated reports assess the visibility of a business — not an individual — and do not produce legal or similarly significant effects about you as a person. We do not use your personal data to make automated decisions about you within the meaning of Article 22 GDPR.

14. Children's Privacy

The Service is intended for business owners and professionals and is not directed at children. We do not knowingly collect personal data from anyone under 16 years of age. If you believe a child has provided us with personal data, please contact us so we can delete it.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated version here with a revised "Last updated" date, and where changes are material, we will take reasonable steps to notify active customers by email.

16. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at support@get-reputation.com.